A unique giving program at Horseshoe Indianapolis turned small amounts left from casino winnings into more than $13,500 in support for Shelby County.
Guests using cash kiosks on the casino floor have the option to donate remaining winnings to charity. Those contributions accumulate and are periodically directed to a charitable organization.
One of those distributions resulted in a $13,564.88 donation to Shelby County United Fund For You, giving the upcoming annual SCUFFY Drive an early boost.
Small Gifts Add Up
The program demonstrates how relatively small individual donations can grow when many people choose to participate.
Rather than collecting the remaining balance from a transaction, casino guests can choose to direct it toward a charitable cause.
Over time, those individual gifts accumulated into a five-figure contribution benefiting organizations serving Shelby County.
It is a fitting example of one of the principles behind the annual SCUFFY Drive: every contribution has value, and many individual gifts can create meaningful resources when combined.
An Early Start for the 2024 Drive
Horseshoe Indianapolis had already completed its pledge to the 2023 annual Drive when the additional kiosk contribution was presented.
That allowed the $13,564.88 gift to become an early contribution toward the 2024 campaign.
The next Drive was scheduled to begin in March 2024 with a fundraising goal of $910,000.
The contribution gave the campaign momentum months before the official kickoff.
Supporting Services Throughout Shelby County
At the time, the annual fundraising campaign supported 13 partner agencies serving residents throughout Shelby County.
Their work reached people at different stages of life and included programs addressing youth development, senior services, basic needs, health-related assistance, domestic violence resources, disability services, and other needs.
Support generated through the annual Drive helps these organizations continue providing services to people throughout the county.
A Continuing Community Partnership
Horseshoe Indianapolis has participated in the annual campaign through financial support, employee giving, fundraising activities, and community involvement.
The Shelbyville business has also had representation on the SCUFFY Board of Directors.
Partnerships with area employers play an important role in the annual Drive because they extend fundraising beyond individual donations and create additional ways for employees and customers to participate.
This contribution took that idea one step further.
Thousands of small decisions made at casino kiosks ultimately became a substantial gift benefiting Shelby County.
Turning Small Choices Into Something Bigger
A donation does not have to begin as a large contribution to make a difference.
The Horseshoe Indianapolis kiosk program demonstrated what can happen when many smaller gifts are collected around a common purpose.
By the time those donations were combined, they had created more than $13,500 in new support and helped send the next SCUFFY Drive into the new year with a strong start.